GENERAL IDEA ART, AIDS AND THE FIN DE SIECLE
1969 - the summer of love - a smart, sassy and sexy trio of young Canadian artists form a collective called General Idea. Gay and irreverent, with a camp sensibility, they change their names to Jorge Zontal, AA Bronson and Felix Partz and launch the "The Miss General Idea Pageant" at the Art Gallery of Ontario.
3 years before Andy Warhol comes out with INTERVIEW they publish an art megazine called FILE and before they know it LIFE magazine is ready to take them to court for ‘simulation of LIFE’.
Welcomed in Europe as “ART STARS”, the group exhibit in major museums and make video art for Dutch television. The 1980s bring the first labeled cases of AIDS. In an unforgettable coup, GENERAL IDEA appropriates Robert Indiana’s iconic "LOVE" painting and replaces the letters with AIDS, the world-famous logo. General Idea continues to captivate the International art scene until the ironically cruel death two members of General Idea, in 1994, of AIDS.
AA Bronson, the sole survivor of General Idea lends personal relevancy to a poignant story of art and sexual politics. GENERAL IDEA: Art, AIDS and the fin de siècle, is a tale of love, fame, overwhelming loss and, ultimately, renewal.
CRITIC’s PICKS, Susan Cole, Now Magazine
“Best of Canadian TV” “…a wonderful, rich and textured look at the trio of young Canadian artist’s….Annette Mangaard’s documentary is a superb celebration of the genius of General Idea.” John Doyle, The Globe and Mail
“Annette Mangaard’s film is a subtle yet profound film. She humanizes the three artists…” Bruce Kirkland, Jam! Showbiz